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Privacy Policy

For sapphirees.life and Sapphire Historic Tours. Last updated 2026-08-01.

Implementation note: This policy describes the site’s intended data practices. It should be reviewed against the analytics, advertising, hosting, form and payment tools actually enabled before publication.

Privacy Policy for Sapphire Historic Tours

Welcome to Sapphire Historic Tours (“we”, “us”, “our”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sapphirees.life, or use our services. We comply with the General Data Protection Regulation (GDPR) applicable in the United Kingdom and the California Consumer Privacy Act (CCPA) applicable in California, USA. Please read this policy carefully to understand our views and practices regarding your personal data and how we will treat it.

Information We Collect

We may collect and process the following information about you

Personal Identification Information: such as your name, postal address, email address, phone number, and date of birth when you make a booking or contact us.

Payment Information: credit or debit card details and billing information when you purchase a tour or service from us. Payment data is processed securely via third-party payment providers and is not stored on our servers.

Usage Data: details of your visits to our website, including traffic data, location data, logs, and other communication data collected through cookies and similar technologies.

Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.

How We Use Your Information

We use your personal data for the following purposes

To provide and manage bookings: processing your reservations, payments, and delivering customer service.

To improve our services: analysing how you use our website and services to improve user experience and develop new offerings.

To communicate with you: responding to enquiries, sending booking confirmations, updates, and other relevant information.

To comply with legal obligations: such as tax and accounting requirements, and other statutory regulations.

To send marketing communications: where you have given your consent, we may send you promotional emails or newsletters about our tours and offers. You can opt out at any time.

Legal Bases for Processing Your Personal Data (GDPR)

Under the GDPR, we rely on the following legal bases to process your personal data

Performance of a contract: to fulfil our obligations under your booking agreement.

Consent: where you have explicitly agreed to receive marketing communications.

Legitimate interests: for purposes such as improving our services and ensuring security, provided this does not override your rights and freedoms.

Legal compliance: where we are required by law to retain or disclose your information.

Sharing Your Information

We do not sell your personal data. However, we may share your information with third parties in the following circumstances:

Service Providers: we may share your information with trusted third-party providers who perform services on our behalf, such as payment processors, IT services, and marketing platforms, under strict confidentiality agreements.

Legal and Regulatory Authorities: if required by law, or to protect our rights, to comply with a judicial proceeding, court order, or legal process.

Business Transfers: in the event of a merger, acquisition or asset sale, your personal data may be transferred as part of the business assets.

International Data Transfers

Your personal data may be transferred to, and processed in, countries outside the UK and California where our service providers operate. We ensure that such transfers comply with applicable data protection laws by implementing appropriate safeguards, such as standard contractual clauses or ensuring the recipient countries have an adequate level of data protection.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies help us analyse website traffic and personalise content. You can control or disable cookies through your browser settings; however, some parts of the site may not function properly if cookies are disabled.

Your Rights Under GDPR and CCPA

Depending on your location, you may have the following rights regarding your personal data

Right to Access: you can request a copy of the personal data we hold about you.

Right to Rectification: you may ask us to correct any inaccurate or incomplete data.

Right to Erasure: also known as the right to be forgotten, you can request deletion of your data where there is no overriding legal reason for us to retain it.

Right to Restrict Processing: you may request that we limit how we process your personal data.

Right to Object: you can object to our processing of your data, including for direct marketing purposes.

Right to Data Portability: you can request your data in a structured, commonly used, and machine-readable format.

Right to Opt-Out of Sale (CCPA only): California residents have the right to opt out of the sale of their personal information. We do not sell personal information but will honour any opt-out requests.

To exercise these rights, please contact us at the details provided below. We may need to verify your identity before processing your request.

Data Retention

We retain your personal data only as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements. When your data is no longer needed, we will securely delete or anonymise it.

Security of Your Information

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses encryption and secure communication protocols to safeguard your information.

Children's Privacy

Our services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take prompt steps to remove such information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page regularly for the latest information on our privacy practices. Continued use of our services after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us:

Sapphire Historic Tours Address: Plymouth, United Kingdom Email: [email protected] Phone: +44 (0)1752 000000

We will respond to your enquiry as soon as possible and in accordance with applicable data protection laws.

Contact

Questions about this policy can be sent to [email protected] or by post to Sapphire Historic Tours, 12 Armada Way, Plymouth, PL1 2HJ, United Kingdom.

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Sapphire Historic Tours, 12 Armada Way, Plymouth, PL1 2HJ, United Kingdom

+44 1752 123456
[email protected]

Monday to Saturday: 9am - 6pm, Sunday: Closed

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Serving Plymouth and nearby visitor destinations.

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